Privacy Policy

Effective Date: 1 September 2026

1. Introduction

This Privacy Policy explains how Woddy (operating as Nuyme) collects, uses, and protects your personal information when you visit or make a purchase from nuyme.com. By using our website, you agree to the practices described in this Policy. This Policy is in accordance with the Digital Personal Data Protection Act, 2023 (DPDPA) and the DPDP Rules, 2025.

2. Anonymous Browsing

You can browse nuyme.com without providing any personal information. We will only ask for your personal information when it is necessary — for example, when you place an order, create an account, or contact us for support. You are under no obligation to provide personal information, however if you choose not to where it is required, we may not be able to process your order or assist with your query.

3. Information We Collect

a. Information you provide directly:

• Name, email address, phone number
• Shipping and billing address
• Order details and purchase history

b. Information collected automatically:

• IP address, browser type, device information
• Pages visited, time spent on site, referring URLs
• Cookie and tracking data via Meta Pixel and Google Ads tags

c. Information from third parties:

• Meta (Facebook & Instagram) and Google may share aggregated audience and behavioural data with us for advertising purposes

4. How We Use Your Information

We use your information to:

• Process and fulfil your orders
• Send order confirmations, shipping updates, and delivery notifications
• Respond to your queries and provide customer support
• Send marketing communications via email or WhatsApp — only with your prior consent
• Run targeted advertising campaigns on Meta and Google platforms
• Improve our website, product offerings, and customer experience
• Comply with legal obligations

5. Consent

We collect and process your personal data only with your free, specific, informed, and unambiguous consent, as required under the DPDPA 2023. By placing an order or subscribing to our communications, you consent to the collection and use of your data as described in this Policy.

You may withdraw your consent at any time by contacting us at care@nuyme.com. Withdrawal of consent will not affect the lawfulness of processing carried out before withdrawal.

6. Cookies & Tracking Technologies

We use cookies and similar tracking technologies on nuyme.com, including:

• Meta Pixel — to measure ad performance and show you relevant ads on Facebook and Instagram
• Google Ads Tag — to measure conversions and show you relevant ads on Google
• Shopify cookies — for cart functionality, checkout, and session management

You can control cookie preferences through your browser settings. Disabling cookies may affect certain website functions.

7. Sharing of Your Information

We do not sell your personal information. We may share your data with:

• Shipping partners (Shiprocket, Delhivery, DTDC, Bluedart) — to fulfil and deliver your orders
• Payment gateways — to process transactions securely. We do not store your payment details
• Meta and Google — for advertising and remarketing purposes, in accordance with their respective privacy policies
• Legal authorities — if required by law or to protect our rights

8. Marketing Communications

We will only send marketing communications via email or WhatsApp if you have explicitly consented to receive them. You can opt out at any time by:

• Replying STOP to any WhatsApp message
• Clicking the unsubscribe link in any marketing email
• Contacting us directly at care@nuyme.com

9. Data Retention

We retain your personal information only for as long as necessary to fulfil the purpose for which it was collected, including to process orders, provide customer support, and comply with legal and tax obligations. Once the purpose is served, your data will be deleted or anonymised unless retention is required by law or you have provided explicit consent for extended retention.

10. Returned Products & Personal Data

If you return a product that is capable of storing personal data — such as a smartwatch or any other electronic device — we strongly recommend that you delete all personal data from the device before returning it. Once a returned product leaves your hands, Nuyme cannot guarantee the security of any personal data remaining on the device, as it may be sent to the manufacturer, distributor, or authorised repair centre for inspection. Nuyme will not be responsible for any data loss or exposure resulting from personal data left on returned products.

11. Data Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse. Our website is hosted on Shopify, which maintains industry-standard security practices including SSL encryption.

In the event of a personal data breach, we will notify the Data Protection Board of India within 72 hours as required under the DPDPA, and will inform affected individuals promptly.

12. Your Rights

Under the Digital Personal Data Protection Act, 2023, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your data, subject to legal obligations
• Withdraw consent for marketing communications at any time
• Nominate another individual to exercise your rights on your behalf

To exercise any of these rights, contact us at care@nuyme.com.

13. Grievance Officer

In accordance with the DPDPA 2023 and DPDP Rules 2025, we have appointed a Grievance Officer for privacy-related concerns:

Upon receiving a privacy complaint, we will:

• Acknowledge your complaint within 48 hours
• Investigate the matter internally and assess whether your data was handled appropriately
• Notify you of the outcome within 30 days of receiving your complaint
• Take corrective action promptly if a breach is identified

If you are not satisfied with our response, you may escalate your complaint to the Data Protection Board of India once it becomes operational.

14. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies independently.

15. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date. Continued use of our website after changes are posted constitutes your acceptance of the updated Policy.

16. Contact Us

• WhatsApp: +91 99675 52781
• Email: care@nuyme.com
• Business Hours: Monday to Saturday, 10:00 AM – 6:00 PM IST